Josh White — Social Dashboard · YBX

Josh White

Creative Strategist

15

Drafts to write

23

In review

2

Urgent / overdue

19

Posted

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Post Details

Client *

Publish Date *

Content Type *

Content Pillar *

Post Title *

Platform(s) *

Instagram

Facebook

LinkedIn

TikTok

YouTube

Threads

Content

Visual Notes / Art Direction

Caption *

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Hashtags

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Campaign / Series

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✦ AI Tips Fill in Client, Pillar, Type, and Visual Notes before generating. Edit the output — make it sound human.

Good morning, Josh 👋

Today's tasks

Quick links

Notion Master DB

Social Calendar

📖 Josh's SOP Guide

Standard Operating Procedures · YBX Social Content · Last updated April 2026

1. Daily Workflow

1

Open My Pipeline tab and check posts in Draft — these need captions written.

2

Check In Review — if overdue (red date), flag to Ava or Kevin for follow-up.

3

Use Create Post tab to draft new content. Fill in Client, Type, Pillar, Visual Notes first for best AI results.

4

When a draft is ready, change status to In Review using the Update Status button in the post detail panel.

5

Check 📅 Daily tab to track your personal tasks for the day.

2. Writing Captions

Instagram: 125–150 words ideal. Hook in first line (visible before "more"). End with a soft CTA.
Facebook: Can be longer — 150–250 words. Tell a story. Include a link in the caption if relevant.
LinkedIn: Professional tone. Lead with insight or data. 100–200 words. No excessive hashtags.
TikTok / Reels: Short, punchy on-screen text that works without sound. Caption = brief CTA only.

AI tip: Generate first, then edit. Always read it out loud before submitting — it should sound human.

3. Client Voice Guidelines

NICS: Mission-driven, warm, global perspective. Avoid corporate language. Focus on educators and students.
United Way GBACC: Community-first, inclusive, action-oriented. Emphasize local impact and 80th anniversary in 2026.
BCOC: Faith-based, welcoming, community-centered. Dignity and belonging in every post.
YBX / Yellowbox: Creative, confident, behind-the-scenes authentic. Show the process and the people.

4. Hashtag Strategy

Instagram: 5–10 hashtags max. Mix broad (#nonprofit) + niche (#NICSschools). Move hashtags to first comment for cleaner look.
Facebook: 2–3 hashtags max or none — algorithm doesn't weight them here.
LinkedIn: 3–5 hashtags at the end, relevant to industry and topic.

5. Approval Workflow

1

Draft written → status: Draft

2

Submit for internal review → status: In Review

3

Ava approves → goes to Statusbrew for client approval if needed

4

Client approves → status: Scheduled

5

Post goes live → status: Posted

6. Tools Reference

Notion Master DB — source of truth for all social posts. All statuses, captions, and schedules live here.
Statusbrew — scheduling platform. Ava handles uploads here after approval.
Frame.io — video review. Leave comments directly on video cuts.
Basecamp — client communication. Each client has their own Hangar.
YBX Content Generator — for bulk post creation or when working outside the dashboard.